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Course Objectives

Digitization in Companies and by Companies is inevitable! This is due to three main Reasons: 1. (Potential) Customers are increasingly using the Internet for their business-related Decisions. 2. National and international Competitors are increasingly using the Internet for handling their Business Processes. 3. Providers of Digital Business Models increasingly influence the real Commerce and develop into real Product and Service Providers. That is, the Internet has deeply changed demand-relevant decision Processes in terms of Information, Communication, and Transaction, as well as the perception of relevant Competitors. Digital Business becomes an obligatory Subject for the Economy!

We provide you with the necessary basic Knowledge in the “Digital Business Beginner”-Course – compact and practical! In a 100% Online-Course, Participants receive a first Overview of the significant Changes of Business Processes due to Internet, Mobile Communications, and Interactive Television. They gain basic Insights about Digital Business Processes and Digital Business Models (Digital Business) and learn about the Opportunities of Digital Information, Communication, and Transaction Processes.

Professional Expertise


Our Know-How – Your Competence for the Digital Economy: Participants of the Online-Course develop initial professional Expertise specifically for the Digital Economy, the Online-Competition and the Digital Transformation of Companies…

Competitive Advantages


Our Teaching Concept – Your Advantage in the worldwide Online-Competition: Participants of the Online-Course gain first Insights into the Development of competitive Advantages based on digital value added for their Companies…

Career Opportunities


Our Offer – Your Career Opportunity for the Digital Economy: Participants of the Online-Course can extend chances in their Careers for current and future Employers, building upon their novel Know-How about Digital Business Models…

Digital Business Beginner: The Online-Course for getting started in the Digital Economy

Now you can acquire fundamental Knowledge about Digital Business Processes and Business Models anywhere and anytime – as a self-study Course alongside your Job. It has never been easier to get ready for the Digital Economy! We offer an elaborate Presentation of the learning Content including Text, Images, Sound, Video, Animations, Interactive Graphics etc.


Divided into six Chapters with lots of different Media Formats and interesting Contents, the Course will equip you to find your way successfully around the Digital Economy – from your Home or at the Workplace. Our cloud-based learning System means you can learn whenever and wherever you like. Professionally prepared Contents and attractive Media Formats are fun to use and increase your Knowledge. The attractive Price for the Course is only 74.90 € per Participant (40 Hours Workload = 1.87 Euro/Hour; only over Group License available)!

Get started immediately with a single license or request group licenses here...

DBB Motivation Trailer: The Digital Society

DBB Motivation Trailer: The Digital Economy

Course Opinions

"In terms of content, the Digital Business Beginner course gives a good and quick overview of important topics while still going into enough depth to get started. I am very satisfied."

Patrick Schneider, Online-Course Participant


"Thanks to the course, I can now put the practical knowledge I have acquired over the years into a very good theoretical structure. The course teaches theoretical basics of digital business in an entertaining and varied way and explains them with practical examples. A nice bridge between the marketing studies 17 years ago and the current technological development." 

Marc Höhle, Online-Course Participant

Contact: General Information, Registration, or Questions about the Seminar?
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